No advertising to children under 12

Original commitment 2006

  1. No marketing communication in printed media, websites or during broadcast programmes specifically aimed at children under 12
  2. Avoid any direct appeal to children in marketing communications

Changes and developments updated in 2010

  • In 2008 UNESDA extended the advertising commitment to include cinemas
  • In 2010 UNESDA extended the advertising commitment to include the digisphere and company owned websites. It also tightened the audience criteria and committed to no advertising when 35% of the audience or more was under 12 years of age.

Why we do this:

UNESDA acknowledges that parents and caregivers wish to retain responsibility for what their children eat and drink and so do not advertise in programming or media which is targeted at children under 12.

Compliance

No advertising in printed media, cinemas or broadcast programmes aimed at children under 12 95
-100%
No online advertising to children under 12 including social media and company owned websites 95
-100%