Advertising & Marketing Practices

No advertising to children under 13

UNESDA members have not advertised their products to children under 12 since 2006. Not on TV, in print, on the radio or online. No advertising in cinema’s on digital media were added to the commitment in 2008 and 2010 respectively in response to the evolution of media channels.

The Commitment recognises that parents and caregivers wish to retain responsibility for what their children eat and drink. We do not advertise in programming or media targeted at children under 13.

Original commitment 2006

  • No marketing communication in printed media, websites or during broadcast programmes specifically aimed at children under 12
  • Avoid any direct appeal to children in marketing communications

Changes and developments updated in 2010

  • In 2008 UNESDA extended the advertising commitment to include cinemas
  • In 2010 UNESDA extended the advertising commitment to include the digisphere and company owned websites. It also tightened the audience criteria and committed to no advertising when 35% of the audience or more was under 12 years of age.

Changes updated in 2021

  • UNESDA further strengthened its commitment not to market or advertise any soft drinks to children across all media by:

–  raising the minimum age limit to 13 years old

– lowering the audience threshold to 30% so that in practice fewer young children will be directly exposed to advertising for any of soft drinks

– expanding the scope of channels where we will not market or advertise.

 

Independent monitoring confirms the following compliance levels:

95-100%

No advertising in printed media, cinemas or broadcast programmes aimed at children under 12

95-100%

No online advertising to children under 12 including social media and company owned websites

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