Circular Packaging Vision 2030
With our Circular Packaging Vision 2030 we are accelerating the transition to a circular economy. We pledge that EU beverage packaging will be fully circular by 2030: 90% collected, PET bottles made from 100% recycled and/or renewable material, and increased use of refillables.
Beverage packaging is a resource that should never be wasted. It has value and can be collected, sorted and re-used. We are making long-term investments to make our packaging fully circular to ensure that none of it ends up as litter.