Key achievements:

• As of 2017:
  • 86% of total packaging (and 77% of plastic packaging) is reusable, recyclable or compostable
  • 36% average recycled content in its packaging – including 14% rPET in beverage bottles
• Pioneered the concept of Extended Producer Responsibility (EPR) in France with the founding of Eco-Emballages (now CITEO)

Ongoing actions:

• Systematically looks to collaborate with public authorities and private companies to optimise formal EPR and DRS systems
• Expanding use of recycled and bio-plastics in packaging. Investing in development of renewable, bio-based materials to speed-up the transition away from fossil fuel plastics. Part of the NaturAll Bottle Alliance to introduce the first 75% bio-based bottle on a commercial scale by 2021
• By 2025:
  • will have initiated or supported collection and recycling initiatives in each of their top 20 markets – representing some 90% of sales
  • Will reach an average 25% recycled material in their plastic packaging and offer bottles made from 100% bioplastic

Learn more here