PepsiCo wants to make a tangible contribution to the objectives of the EU Farm to Form Strategy of creating a more sustainable food system and accelerating the green transition. Its commitments to the EU Code of Conduct include furthering its sugar reduction journey and delivering more sustainable packaging.
PepsiCo has also aligned to UNESDA Soft Drinks Europe and the World Federation of Advertisers’ (EU Pledge) commitments not to market or advertise its soft drinks to children under 13. Since 2006, PepsiCo has not advertised its soft drinks to under 12s across Europe and it has applied science-based nutrition criteria to determine which food products it can advertise to under 12s.
Healthy, balanced and sustainable diets
For its beverage portfolio, PepsiCo Europe will reduce the average level of added sugars across its entire EU soft drinks range by a further 25% by 2025, and 50% by 2030.
Circular and resource-efficient food chain
PepsiCo commits to convert to 100% rPET for brand Pepsi bottles in 11 EU markets by end 2022.
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