By 2025:
- 100% of soft drinks plastic packaging to be recyclable
- PET bottles to contain a minimum of 25% recycled content
Ambitions aim to achieve circularity through
- Recyclability
- Use of Recycled Content
- Collection
- Reuse
Representing our sector’s contribution to the EU’s bold objectives and calls for action on packaging sustainability
Contributing towards building a circular model for plastic packaging
Beverage packaging is already the most collected packaging in the EU
The ambitions are:
BY 2025
1. 100% of soft drinks primary plastic packaging to be recyclable
Soft drinks PET bottles to contain a minimum of 25% recycled material on average
2. Supports growth of a secondary raw material market to make food grade quality rPET available, accessible and affordable to allow us to go beyond our target
3. Further increase and optimise collection rates for all EU markets in collaboration with others involved in packaging recovery
4. Reuse packaging, such as refillable bottles, where it makes environmental and economic sense
We support the EU goals and our ambitions contribute to:
The European Strategy for Plastics in a Circular Economy
The proposal for a Directive on the reduction of the impact of certain plastic products on the environment
We want to increase the sustainability of all our packaging, including its collection for recycling and to avoid littering
Our top priorities:
- Optimising packagingcollection and recycling
- Preventing littering of streets, oceans and waterways
- Optimal collection systems
- Increased collection and recycling capacity, and
- Greater consumer awareness and understanding
are key to increasing availability and affordability of food grade quality rPET and increasing recycled content in soft drinks primary plastic packaging
Our sector will continue to take a leading role in:
PACKAGING IMPROVEMENT AND INNOVATION
We have taken significant steps to make our packaging more sustainable
Reducing raw materials used through light-weighting programmes
Increasing use of recycled materials
Innovating to improve and remove technical barriers to recyclability
PACKAGING RECOVERY ORGANISATIONS
Soft drinks companies have been instrumental in their set-up and running across the EU
Systems must be well designed, set-up and managed. In most EU markets our packaging is part of a generic recovery system under extended producer responsibility. In others it is collected through a deposit return system
We will collaborate with other actors to further increase rates of collection for recycling