European Soft Drinks Industry to Stop Sales of Sugary Drinks in Secondary Schools across the EU

OUR GOAL:

No sugar-sweetened soft drinks in secondary schools by the end of 2018

Impacting 50,000 secondary schools and 40 million young people

SUGARY DRINKS AS A PERCENTAGE OF TOTAL SECONDARY SCHOOL SALES

UNESDA has taken a lead in responsible behaviour in schools over 10 years

This initiative builds on overall eforts to reduce added sugars in soft drinks consumed across Europe

Drinking water should remain the foremost drink in EU schools. PwC research confirms it is available free in 86% of secondary schools

1. STRENGTHENING UNESDA’S EXISTING COMMITMENTS IN SCHOOLS SINCE 2006

IN PRIMARY SCHOOLS

No sales of any soft drinks in primary schools across the EU

IN SECONDARY SCHOOLS

Drinks only sold in unbranded vending machines – respecting the commercial-free character of schools

Involving school authorities and parents in the choice of drinks available

2. MARKETING TO CHILDREN & SCHOOLS: OUR ACHIEVEMENTS TO DATE
No presence in primary schools
Signatories to the UNESDA

Signatories to the UNESDA commitments have no presence in primary schools across the EU:

  • No sales of soft drinks
  • No advertising or marketing
  • No commercial activity
Results:
95% of primary schools are compliant with these commitments 
No advertising of any products on TV, in print, online and on social media, irrespective of their sugar content

Third party auditing demonstrates compliance rates of:

no advertising to 99% under 12’s in print media, online media or social media

no advertising to under 12’s on TV

no advertising appealing to children under 12 on company-owned websites

in 2014 EU children were exposed to 88% less advertising around children’s programmes compared with 2005

3. BUILDING ON OVERALL STRATEGY OF REDUCING SUGAR CONTENT IN SOFT DRINKS

Soft drinks industry’s contribution to the prevention of obesity

4. ALIGNED WITH CALLS FOR ACTION FROM:

EUROPEAN HEALTH AUTHORITIES

confirm childhood obesity is an ongoing challenge

EU COUNCIL CONCLUSIONS, JUNE 2017

“urging actions that contribute towards halting the rise in childhood obesity” 

WHO Europe 2017 Report ‘Child and Adolescent Health’ confirms “recent decreases in reported consumption of sugared soft drinks are notable”

EU action plan on childhood obesity, 2014-2020

Promote healthier environments, particularly in schools

Make sure the healthy option is an easy option

Restrict marketing to children

Monitor and evaluate

5. HOW WE WILL DELIVER ON OUR COMMITMENT

Company salesforces will be directed to stop sales of sugar-sweetened soft drinks to secondary schools

Wholesalers and third parties will be encouraged to also support our policy

We will work with organisations operating in secondary schools to ensure consistency of approach

We will respect the commercial-free character of schools

6. IMPLEMENTATION, TIMING AND MONITORING
The new policy will be fully implemented by UNESDA member companies by the end of 2018, across the EU28
Compliance will be monitored using third party auditors

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