We Are Committed

Europe’s soft drinks industry wants to continue to help Europeans manage their intake of added sugars from soft drinks and enable moderate consumption. We are committed to making the healthier choice the easy choice for consumers, as part of our contribution to the European Commission’s objective of a healthier and more sustainable food system.

Reducing Sugar and Offering Smaller Packages

Our sector is on a long-lasting journey to reduce added sugars in its soft drinks and to offer smaller package sizes to enable consumers to manage their consumption of soft drinks and support healthier diets. We are now taking a step forward and are committing to reducing the average content of added sugars in our beverages by another 10% from 2019-2025. This will represent an overall reduction of 33% in average added sugars in the past two decades.

Enhancing Our Responsible Marketing and Advertising Practices

Since 2006, we have pledged not to advertise any soft drinks to children under 12 on television and on the radio, in print and online, including social media and on company-owned websites. We are further strengthening our commitment not to market or advertise any soft drinks to children across all media. We are raising the minimum age limit to 13 years old and lowering the audience threshold to 30% so that in practice fewer young children will be directly exposed to advertising for any of its soft drinks.

Intensifying Our Efforts to Ensure Stringent School Policies

Our industry acknowledges the role of school policies in promoting healthier drink environments and it has always taken its responsibility in schools seriously. We will continue to act effectively and responsibly in schools by:

  • NOT selling and advertising ANY soft drinks in EU primary schools;
  • Offering ONLY no- and low-calorie soft drinks for sale in EU secondary schools and only in non-branded vending machines, without logos or commercial communications.

Providing Transparent and Effective Consumer Information

Front-of-pack nutrition labelling (FOPNL) provides consumers with easily understandable information to help them make more informed dietary choices, encourages manufacturers to improve the nutritional content of the food they produce and offers them the opportunity through the nutritional labelling system to reward their reformulation efforts. We will continue to contribute to the establishment of an evidence-based, EU-wide, harmonised and interpretative front-of-pack nutrition system that is meaningful for consumers, encourages food producers to reformulate and is developed under an EU governance model.

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