Key achievements:

• Apply ‘recyclable by design’ principles and carry out lifecycle assessments to minimise the environmental footprint of all beverage bottles
• Part of the NaturAll Bottle Alliance to introduce the first 75% bio-based bottle on a commercial scale by 2021
• Support several schemes in Europe aimed at increasing recycling, including CITEO in France and deposit return scheme in UK

Ongoing actions:

• Committed by 2025 to:
  • increase recycled PET content in bottles to 35%
  • collect 90% of all PET bottles as an EU average
  • innovate and invest further in eco-design and research on non-fossil-based plastic materials