European study conducted in collaboration with the World Health Organisation (WHO) Regional Office for Europe demonstrates that taxation is not necessary to impact sugary soft drinks consumption
This study compares frequency of sugary soft drinks consumption in adolescents in six European countries pre- and post-taxation and compares results to similar countries where a tax has not been introduced. In the main, larger, or at least similar, declines in the proportion (%) of adolescents drinking sugary soft drinks daily have been reported in countries which have not introduced a soft drink tax, compared to similar countries with soft drinks taxes.
European Commission’s taxation report concludes that other policies than taxation on soft drinks and high fat sugar salt (HFSS) foods can have a positive effect on European consumers’ health
This report, entitled “Mapping of Fiscal Measures and Pricing Policies Applied to Food, Non-alcoholic and Alcoholic Beverages”, maps existing fiscal measures and other pricing policies aiming to reduce the consumption of alcohol and of products high in fat, sugar, and salt, including non-alcoholic beverages, in the countries participating in the EU health programme as well as Australia, Chile and the United States. UNESDA has reacted to this report.