No advertising to children under 12 mcwebmaster
No advertising to children under 12
Original commitment 2006
No marketing communication in printed media, websites or during broadcast programmes specifically aimed at children under 12
Avoid any direct appeal to children in marketing communications
Changes and developments updated in 2010
In 2008 UNESDA extended the advertising commitment to include cinemas
In 2010 UNESDA extended the advertising commitment to include the digisphere and company owned websites. It also tightened the audience criteria and committed to no advertising when 35% of the audience or more was under 12 years of age.
Final 2012 – 2013 Monitoring Report
FINAL 2010 Monitoring Report
Responsibility Choices Action 2007
Why we do this:
UNESDA acknowledges that parents and caregivers wish to retain responsibility for what their children eat and drink and so do not advertise in programming or media which is targeted at children under 12.
No advertising in printed media, cinemas or broadcast programmes aimed at children under 12
No online advertising to children under 12 including social media and company owned websites