Soft drinks offer a wide variety of flavours, formats and packaging, with something to suit every drinking occasion. No- and low-calorie drinks now account for up to 30% of sales at EU level and enable people to refresh themselves without any sugar or calories. Published data shows that soft drinks contribute just 2 to 3% of total calories as added sugars to the daily diet of the average European and recent studies demonstrate the efficacy of no-calorie soft drinks in achieving weight loss as part of a calorie controlled diet.
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