Europe’s soft drinks industry rooted in the European economy
value chain across the EU – equivalent to 1.24% of EU GDP
jobs supported – with salary payments of €26.7 billion
in tax contributions to EU member states
Significant socio-economic footprint up and down the value chain
Raw material for packaging including wood pulp, metal, plastic and glass
Packaging used to store, contain and transport products
Creative services and promotion
Retail sales through the off-trade – supermarkets, corner shops
Agricultural raw ingredients such as fruit, berries and sugar beet, sourced from across the EU
Other soft drink ingredients including syrups, water, flavourings, sweeteners and juices
R&D related to innovation across products and services
Transport and distribution of products across the EU
Foodservice sales through the on-trade – HORECA – hotels, restaurants and cafes
Supporting employment across the continent
Each worker directly employed by the soft drinks industry represents another 9 jobs supported in associated industries
Supports revenue generation across the value chain
Generates a revenue for the industries in its value chain 2.5 times greater than it receives itself
of revenues directly generated in the EU
of revenue contributed indirectly throughout other sectors
Revenue from the soft industry represents a significant share of total revenues for some sectors
Over €103 billion worth of soft drinks are consumed in the eu each year – €56 billion in the on trade (bars, cafes etc) and €48 billion in the off trade (shops, supermarkets etc).
delivering significant tax contributions to eu member states
In 2016 economic our activity delivered almost €30 billion in taxes for eu member states
as a result of salaries earned in the value chain
paid at point-of-sale
€2.6 billion direct
€27.3 billion indirect
Tax contributions related to our value chain benefit governments and households across the EU
A Local industry – Sourcing, producing and employing people locally
- Ingredients sourced from local farmers and producers.
- Production sites located close to distribution and sales industry.
- Employing local people and contributing to the local economy.
across the EU grow crops for the soft drinks industry.
The sector’s demand for agricultural produce supports farming and manufacturing across the EU – from sugar beet sourced from northern and eastern countries to fruit and berries from growers all over the continent.
In the EU there are:
PRODUCTION IS SITED CLOSE TO MARKETS – minimising transport and its environmental impact
Distribution accounts for just 0.3% OF ALL GOODS DISTRIBUTION IN THE EU with 6,800 vehicles
AN innovative sector investing in r&d
Operating in the fast-moving consumer goods sector and highly tuned to changing consumer tastes. Constant innovation anticipates and meets emerging trends.
Strong investments made in packaging.
Innovative, light weighting and eco-design programmes focusing on recovery, recyclability and reuse.
Significant investment in innovation to reduce sugar – embracing advances in no- and low-calorie sweeteners. Over 50% of all new products contain no or few calories. These represent over 40% of sales in some EU markets.
Innovation and new product development are the lifeblood of the industry. Some 1,500 new products are introduced each year with new varieties and flavours including no sugar drinks, vitamin drinks and fruit and plant-based options.
CONtributing to the communities in which it operates
As a local industry the sector is an active contributor to the communities in which it operates. It is involved in hundreds of community projects across the EU from regeneration of inner cities and local clean-ups to sports programmes and promoting educational opportunities for young women and the disadvantaged.
A fierce defender of gender and race equality and promoter of diversity. Committed to making a positive contribution to the communities of which it is a part. Invests in a wide array of actions through both grants and partnerships.
Delivering economic value & employment across the EU
Examination of six major markets illustrates how the European soft drinks industry supports economic activity and jobs across EU member states from ingredients, packaging and services through to on and off-trade sales
All data based on Global Data research, using 2017 figures.